We help physicians transform their medical practice.

Your practice's pain vital may be unhealthy.
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What does this mean?
You can have more ideal patients in your practice.

Signs:

• Too much reliance on referrals
• Feeling a lack of control over the patients you see
• Patients saying "I wish I knew about you sooner"

Questions to ask yourself...

1. Do I and my practice know who our ideal patient is?
2. Is our patient outreach (advertising, etc) speaking to this ideal patient?

Your practice’s Behavior Change vitalmay be unhealthy.
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What does this mean?
Patients you could help are not choosing to seek help.

Signs:

• Too much reliance on referrals
• Feeling a lack of control over the patients you see
• Patients saying "I wish I knew about you sooner"

Questions to ask yourself...

1. Should we advertise for our ideal patient?
2. Is our practice outreach (advertising, online messaging) showing ideal patients the path they need to take to solve their pain?

Your practice’s Action vital may be unhealthy.
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What does this mean?
Patients want and need your services, but can’t get to you.

Signs:

• Low ROI on existing ad campaigns
• Low website traffic
• Patients saying "I had a hard time finding your website"

Questions to ask yourself...

1. When Googled, does my website come up in the first 3 options?
2. Is my practice in the Google map pack when searching for terms like "specialty near me"

Your practice’s conversion vital may be unhealthy.
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What does this mean?
Potential patients are reaching out, but your practice is not guiding them to becoming your patient.

Signs:

• Missed calls
• Calls that end in “hang-ups”
• Website forms not leading to appointments
• When you call your practice, you get frustrated

Questions to ask yourself...

1. Does my practice have someone dedicated to answering calls and website form submissions?
2. Do we have a plan on how to capture phone calls outside of office hours?
3. What is our percentage of missed calls and hang-ups?

Your practice’s Bias vital may be unhealthy.
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What does this mean?
You are not reaping the benefits of driving ideal patient appointments.

Signs:

• Frequent first-appointment cancellations
• Frequent first-appointment no-shows
• Frequent first-appointment reschedules

Questions to ask yourself...

1. Do we have an effective system for appointment reminders
2. When booking the appointment, does our staff ask strategic questions to eliminate no-shows and cancellations?

Your practice’s Experience vital may be unhealthy.
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What does this mean?
Your practice experience is creating distrust.

Signs:

• Low appointment to treatment conversion rates
• Patient reviews below 3-stars

Questions to ask yourself...

1. Do all staff members understand their role in guiding the patient to treatment? Could they write it down?
2. Is your staff warm and personable?
3. Do you have an internal strategy to ensure a great experience?

Your practice’s Reflection vital may be unhealthy.
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What does this mean?
Patients are not leaving confident in your solution.

Signs:

• Treatments are booked that are not completed
• Patients do not complete the necessary steps to receive treatment

Questions to ask yourself...

1. Are all diagnostics that could be handled in-house done so?
2. How is the plan communicated to patients? In a way they clearly understand, or a way a physician would understand?

Your practice’s Treatment vital may be unhealthy.
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What does this mean?
Patients don’t feel expectations match up with their experience.

Signs:

• Bad reviews after treatment
• Patients complaining to staff, but not a physician
• Disagreement between patient and physician on the outcome of treatment

Questions to ask yourself...

1. Were the expectations of treatment clearly communicated prior to them agreeing to treatment?
2. Are patients given anything to remind them or reinforce expectations outside of the office?

Your practice’s Influencer vital may be unhealthy.
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What does this mean?
Patients are not motivated to share their success from your treatment.

Signs:

• Lack of reviews from patients who recieved treatment
• Low number of referrals from existing patients

Questions to ask yourself...

1. Are happy patients being asked to leave a review?
2. Do happy patients know you would love to see more patients like them?

Your culture is contributing to unhealthy vitals.
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What does this mean?
Patients you could help are not choosing to seek help.

Signs:

• Not having a practice mission statement
• Frequent gossip and drama
• High turnover
• Trouble hiring
• Employees not “loving” coming to work