Featured Episodes

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Shifting Perspectives: Mastering Physician-to-Patient Communication

Humans do not make decisions logically. For patients, this is especially true. How many times have you been in a situation where you know the treatment you are suggesting to a patient would change their life-but they do not immediately do it?

Why? They are making decisions emotionally. Often, physicians are stuck in a logical state of communication. In this episode of the Physician Growth Accelerator Podcast, Zed dives into how emotions significantly impact patient choices. He challenges the traditional views of patient-practice interactions, highlighting the importance of understanding and adapting to the emotional needs and biases of patients.

Listen to uncover:

• Biases that are keeping you from patient conversion

• A single question that can help you communicate with patients

• The verbal organization tool that will bring you (and your patients) clarity